McCabe World Travel has been delivering bespoke luxury travel solutions for 35 years. They deliver this through a team of 60 global expert advisors, with partner access to over 1,800 luxury resorts and hotels, along with 300 tour operators and destination specialists.
N4 was tasked with taking their brand and website into the next phase of their business growth. We knew we had to create something completely unique and in line with their reputation.
Details
McCabe delivers a holiday unlike any other. Their clients seek a deeper understanding of their tastes and needs and craft unique experiences every time. And the McCabe team leaves no stone unturned, experiencing everything they craft, firsthand.
N4 spent a lot of time with the McCabe team to really understand their business, what makes them unique and dig deep into their 35-year history to craft an approach that would reflect their past and set them up for their future. Any brand with a long history and such a detailed offering needs a highly collaborative and collective approach.
We all wanted the new McCabe website and brand to speak to their position of authority and leadership. We now believe it’s one of the strongest digital experiences for any luxury travel brand in the market; to achieve this, we ignored what everyone else was doing and simply pushed for what we believed the McCabe clients expected and needed.
To capture the imagination of McCabe’s clients, we needed to leverage the vast and engaging video and imagery of the destinations they have to offer. We wanted their clients to spend time on the site, explore and come away excited to work with McCabe on their next adventure. This meant we needed a site to generate a window within the world of travel through video, imagery and subtle animations, whilst producing a feeling of something distinct and different.
Each page has something to explore and offer, making the overall website its own little adventure. The navigation and call-to-actions are extremely accessible, so as a visitor you always know where you are and can find what you need effortlessly.
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